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April 22, 2011 / Notmaker

AdWatch: Honda Civics for Everyone!

(h/t Adweek)

Not game-related, but I just want to say that I really like Honda’s new TV spot campaign for their new model of Civic.  While the idea of “[insert car model here] is great for everyone!” isn’t new at all, Honda’s unapologetically over-the-top approach is surprisingly cunning.  It’s not just that the new Honda ads feature a zombie, a ninja, a lumberjack, and a luchador, it’s that each ad also crafts a fairly hilarious persona around each them that dovetails perfectly with a feature of the car.

We’ll see on how successful the campaign actually is, but for as far as achieving memorable style while succeeding in keeping the brand and product front and center.


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