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January 31, 2012 / Notmaker

Adwatch: Why Dr. Pepper is Cool with Their “Women Suck” Ads

So, by now, everyone has seen the Dr. Pepper TEN ads where some guy in a guy cliché talks about how women just can’t understand Dr. Pepper and how awesome it is to be a man and understand why Dr. Pepper is the shit.  Understandably, this ruffled a few feathers.

I was going to write a long post about the difficulty in altering the course of social intertia and how, like with most forms of social prejudice,  jokes like this are really not okay regardless of intention because of the way advertising and exposure keeps already ingrained ideas more firmly ingrained.

And then I saw this other commercial, and decided I didn’t need to write anything.  This, right here (or the attitude contained therein), is why Dr. Pepper thought their ad direction was just fine.

Obviously, the ad agency and Progresso thinks that they’re tapping into a socially-ingrained fear of American woman.  They’re probably right.  Still doesn’t make it okay.


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